Social Media...Whats the Digital Deal??

I don't need to point out that the world has changed over the past 20 months.

You will have seen and experienced this first hand.

While many businesses have closed, failed and those that are never to reopen their doors again, there are millions of people....Individuals, small business owners and national companies that have actually excelled during the 2020/21 crisis.

These people have made money....more than just a few quid here and there, and some have even STARTED a new business under the strenuous constraints of a Global Pandemic and have soared through the other side (its not over yet!) With more clients, sales and connections than ever before.

How? How is that even possible?

I'll tell you how......they've embraced social media as a 100% viable way of operating their sucess!

What's The Digital Deal?

So what actually is the digital deal when it comes to social media?

I am a writer first, digital marketer second and a social media manager third (as well as being a mum of 4 and being married to a musician who, quite frankly, is away more than he is home! So you can see my time constraints!)

If it wasn’t for social media, I would have to leave my children, go back to work and work hours that I dictated.....I don't see that happening, do you?!

Social media can mean a lot if things to different people:

• It is a way of connecting with Friends and family 
• You can use it to keep up to date with news and important information 
• And you can use it to make money 💰

And that last element holds so many stereotypes it's actually really painful, especially when we KNOW that business methodology has changed dramatically over this last couple of years (and if you don't know this, is yours one of the non-viable businesses post-pandemic?)

I, with guidance and a LOT of investment, have trained myself in the ways to use social media to generate connections, leads and income, and now I operate as a social media manager to enable others who may not be socials-savvy to build their businesses online with little to zero overheads.

The general concensus of those people who don't understand the power of social media for driving sales and connections for businesses is that, essentially, "Selling" on SM is a shit thing to do. Have you ever had someone come to you and say "What you are doing is wrong!"

Yeah, me too!

Let me tell you now that if putting up an Ad for collaborators on SM is wrong, but putting the very same ad in a newspaper is totally ok and acceptable, then let's all be wrong!

That scenario is ridiculous....and who even gets a newspaper through their door anymore anyway??

Played cleverly, social media can drive billions of users to the door of your business, get them knocking and you opening the door to them.

Some people might get to your door and not knock.....some might get there and "knock and run" and some people, (and these are the ones that will drive your sucess) will knock, speak and ask for help in the services you provide. 

These people understand social media is an acceptable way to find solutions for their problems, and have found you accordingly. Now it's up to you to uphold that connection and make sure you deliver!

So, the Burning Question is:

"HOW THE HECK DO THEY FIND ME?"

This bit is so crucial, and can take a lot of learning!

But I'll break it down for you!

• You have to have something people want! Your service/product must be in demand for at least 1 user group!

• You have to be visible! There's no point in putting yourself out there if you're not actually going to put yourself out there! Much like a pen and paper is essential for a receptionist, your platforms and maintenance is now essential for you!

• You must give more than you receive! You can't expect people to flock to you if all you do is want their money. That income will flow when you place a huge focus on giving more value before you create your fortune. 

• You must make meaningful connections! The biggest fail 101 is expect that people will flock to you in droves. They won't do this. You must reach out and find the right tribe, who will, incidentally recommend you further. 

• You must have a system! You will be swallowed up in the social media vortex if you don't follow a system for your execution of your social media marketing....if you don't know where to start, hire An expert social media strategist to plan a system for you!

So, you want to be an influencer?

Use Social Media 

You need lead gen and conversions?

Use Social Media

You need a livable wage around your family commitments?

Use Social Media 

You want people to see your business & services?

Yep.....you got it! 

Use Social Media!

It really is the best way to change your business life and future.....no joke.

(and if you still think it's shit to attract, promote & sell products and services on Social Media, I send you all the best wishes and love, to you and your newspaper 📰)

S x